In traditional brick-and-mortar stores, a business’ overheads include counter, inventory, and store management. eCommerce allows businesses to sell products online and reduces those fixed costs. Customers also save money, since they can buy the product they need without leaving the comfort of their homes. The benefits of e-commerce are numerous, but let’s look at a few in this article. First, eCommerce allows businesses to sell across borders, which is something that’s impossible with brick-and-mortar stores.

Second, eCommerce allows for greater transparency and accountability. Transactions are digital and the payment gateway is connected to an account, which makes it easy to trace transactions. In a traditional brick-and-mortar store, a customer must visit five to six stores in one market to find the pair of shoes that they want. In an online store, however, customers can buy the exact pair of shoes they need. The same is true of products.

Last, but not least, ecommerce lets companies present their best self to potential customers, and makes it easier for businesses to offer more options. Because consumers are more likely to provide feedback online, e-commerce makes it easier for businesses to provide personalized services and products. It also enables businesses to track and analyze the benefits and drawbacks of their products. Finally, e-commerce enables companies to monitor and manage the behaviors of potential customers.